Trick Play from Memphis-Louisville Game

[BoomerSooner]

Would anybody rule differently if he had gone down the line to talk to a receiver? Just asking because my thought is that if they are conversing or signaling with the sideline then I'm calling this every time. It is that portion of it that makes it suspect in my mind. I think there are forms of deception that include snaping the ball to someone other than the center such as my description that should be allowed, but once you move toward the sideline or make a signal in the vicinity of the ref, we've got a penalty.