You got to know the rules...

[Camron Rust]

Originally Posted by Bad Zebra

It will also have the effect of removing any profit from the business of broadcasting sports on TV...which will ultimately lead to it's disappearance.

It may cause the broadcasting to rebalance the ad/program ratio so that it is not as annoying to watch. (The ads per hour ratio has gone up in the last couple of decades). Once it gets to a tolerable level, the motivation to skip them all decreases. Once there are fewer, those will be more valuable.

INteresting fact on this:

(from http://www2.sims.berkeley.edu/resear...broadcast.html)

For many years, most large TV stations and the major networks subscribed to the Code of Good Practices of the National Association of Broadcasting, which established limits on the number of commercial minutes that could be telecast each hour. The limits were voluntary but widely followed: 9 1/2 minutes of commercials during primetime; higher amounts during other times of night and day. In 1992, however, the guidelines were ruled a violation of Federal antitrust law. Throughout the industry, most pledged to continue the limits - but gradually that eroded, as networks added more ad time. Prime time today has an average of 15 minutes of ads per hour. The FCC regulates advertising only during children's programming: 10.5 minutes/hour on weekends, 12 minutes/hour on weekdays.