Evans 2-man manual

[Ump153]

Originally Posted by Kevin Finnerty

But it's a well-educated guess, unlike yours: "As most marketing execs understand, lower pricing does not always result in a sufficient increase in sales to counter the reduction."

Oh, they do?? Well, look around you!

Now, in this case, one of us is wrong about whether Evans's book would enjoy greater sales and greater impact if it were priced reasonably. Why don't you take a guess who that is.

Oh, I know who that is.

The key word to those of us who ARE marketing executives is "always."

Often, a 50% reduction in price does not result in the doubling of sales, which would be required for revenue to stay the same. If this is to hard for you to understand, I have some reasonably priced basic marketing texts I could give you.

Again, unlike your opinion, these matters were studied and decisions were made based on facts.