Evans 2-man manual

[Kevin Finnerty]

Originally Posted by Ump153

Oh, I know who that is.

The key word to those of us who ARE marketing executives is "always."

Often, a 50% reduction in price does not result in the doubling of sales, which would be required for revenue to stay the same. If this is to hard for you to understand, I have some reasonably priced basic marketing texts I could give you.

Again, unlike your opinion, these matters were studied and decisions were made based on facts.

That's great. They guessed that pricing it at $70.00 was effective. You guess that you agree. As most marketing executives know, it's guesswork.

My guess is that they priced out more of the segment than they should have, and they are going to sell significantly fewer copies, and make significantly less money, strategically limiting sales. Look around you. Have you noticed how that same what-the-market-will-bear strategy has been working in other industries? I have.

It's okay; Evans doesn't need to sell very many books. And he won't