Voice of the Customer for officiating.com

[jumpmaster]

The company I work for has launched an initiative called Lean Six Sigma. One of the components of the LSS program is listening to the customer in order to drive your business.

There have been numerous complaints about the officiating.com site and the caliber of the articles.

So here is my request:
a) if you are a current subscriber, what can we do to make officiating.com a better value?

b) if you are not a subscriber, but were at one time, why did you allow your subscription to expire? What does it take to get you back?

c) if you are not a subscriber, why not?

Please identify yourself as a catagory A, B or C.

thanks in advance.