Facemask on the runner?

[ShadowRef]

I was watching the Indiana v Western Ky game... the IU running back is running down the field and the WKU player moves in to make the tackle and of course here comes the stiffarm.

Except in this case the runners hands are in the facemask of the WKU player and he has shoved the helmet nearly 90 degrees and up to the point of the chin guard was under the WKU players nose and pushing it up even more.

The Louisville Courier Journal had a great shot of the play. It was obvious during the game, and even more blatantly obvious in the photo..

Over my 20+ years I have called facemask on the runner maybe 2 or 3 times, and each time the coach went nuts, telling me you can not call that on the runner.

What say the rest of you? Have some of you made that call? Is it a call that should not be made?