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Originally posted by Dakota
Quote:
Originally posted by IRISHMAFIA
Once again people jumping to conclusions to the negative side.
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I agree it was a conclusion, but it was not jumped to ... more like nudged to. Here is the quote from the ASA press release...
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ASA introduces new contemporary Brand Identity for the ASA
2/9/2004
OKLAHOMA CITY, OK Players and umpires cant wait to take the field this spring and proudly sport the Amateur Softball Associations new brand identity. The mark was recently developed by SME, a New York City agency renowned for its sports branding work.
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That certainly sounds like they expect us to wear the new logo somewhere on our person. Not exactly a jump to feel the need to check out the officialgear page.
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Umpire's haven't worn the ASA logo for a few years now. The last place from which it disappeared was the ball bag and now that's gone.
The move to the new logo may just be a political ploy to save ASA from an irreversable change to USA Softball.
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The bat issue in softball is as much about liability, insurance and litigation as it is about competition, inflated egos and softball.
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Wed Feb 11, 2004, 09:09am
Hybrid Mode
