Thread: ASA's new look
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Old Wed Feb 11, 2004, 01:16am
Dakota Dakota is offline
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Join Date: Sep 2000
Location: Twin Cities MN
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Quote:
Originally posted by IRISHMAFIA
Once again people jumping to conclusions to the negative side.
I agree it was a conclusion, but it was not jumped to ... more like nudged to. Here is the quote from the ASA press release...
Quote:
ASA introduces new contemporary Brand Identity for the ASA
2/9/2004

OKLAHOMA CITY, OK – Players and umpires can’t wait to take the field this spring and proudly sport the Amateur Softball Association’s new brand identity. The mark was recently developed by SME, a New York City agency renowned for its sports branding work.
That certainly sounds like they expect us to wear the new logo somewhere on our person. Not exactly a jump to feel the need to check out the officialgear page.
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