USC - TD celebration

[MTUMP]

I've been around 20 years, but haven't quite seen a TD celebration as I did this weekend. During the end of the Montana AA Championship game this past weekend, with the score out of hand, the winning home team scored a TD.

The RB who scored came over to the opponents pylon (goal line) and straddled it between his legs. Another three teammates game in and straddled behind him...much like they were riding a toboggan. They then imitated a 4-man bobsled team, complete with synchronized lean-in turns and shaky heads as they 'barreled down the run' (i.e. see Cool Runnings).

We had two flags (HL and BJ), and though it brought a cheer to the home crowd- our State High School Association FB Director (watching about 20 yds away on that sideline) was not amused...and seemed to indicate he wouldn't have minded seeing 4 USC penalties on the play (one per participant). We enforced just one USC penalty......Thoughts on penalizing each participant of a USC celebrations vs. one penalty?