Roughness continues after held ball is called

[rockyroad]

How about calling a foul instead of the jump ball in the first place? Just a thought, but if they are "playing rough", it sounds like a foul needs to be called. Aggressive play is OK, but rough play certainly isn't. So assuming we have "rough" play - hit them with a double foul on the initial whistle. Chances are that will clean things up quickly.