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I think over the years, the public has developed a kind of "entitlement mentality" toward certain things. There's no "inherent right" to see sports on television. This is still a capitalistic society, thank goodness. "The business of America is business". OK - I'll get off my soapbox for now. ![]()
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And I have the ability to do as I usually do.....set the PVR to record the game and start watching it about 1/2 way through....skipping all the commercials!! They have the right to put the ads in the show just as much as I have the right to not watch them. ![]() Ultimately, I know that this viewing habit (when multiplied across millions) will have the effect of lowering the value per minute of commercial time but that is not my concern.
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Owner/Developer of RefTown.com Commissioner, Portland Basketball Officials Association |
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Calling it both ways...since 1999 |
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Sports programming won't go away - but expect to see more and more advertising injected directly into the broadcast, rather than in traditional commercials. That means superimposed images, more quick spots by the announcers, etc. Pretty soon we'll probably have "This travel brought to you by Coca-Cola!" ![]() |
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INteresting fact on this: (from http://www2.sims.berkeley.edu/resear...broadcast.html) For many years, most large TV stations and the major networks subscribed to the Code of Good Practices of the National Association of Broadcasting, which established limits on the number of commercial minutes that could be telecast each hour. The limits were voluntary but widely followed: 9 1/2 minutes of commercials during primetime; higher amounts during other times of night and day. In 1992, however, the guidelines were ruled a violation of Federal antitrust law. Throughout the industry, most pledged to continue the limits - but gradually that eroded, as networks added more ad time. Prime time today has an average of 15 minutes of ads per hour. The FCC regulates advertising only during children's programming: 10.5 minutes/hour on weekends, 12 minutes/hour on weekdays.
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Thread | Thread Starter | Forum | Replies | Last Post |
There are no rules and those are the rules. NCAA | JeffTheRef | Basketball | 6 | Sat Feb 07, 2004 11:01pm |