How not to enforce Bench Decorum

[bigdogrunnin]

Head Coach and Asst. Coach are both standing.
Me: "Coach, I can only have the Head Coach standing, your Asst. needs to sit down. Thanks for your help."
Coach (to Asst.): "Sit down."

End of discussion.

If they don't want to follow the rules set forth . . .

Coach's Asst. gets up again.
Me: "Coach, your Asst. needs to sit down. This is your warning." I then inform my partners of the warning.
Coach (to Asst.): "SIT DOWN, and don't get up again."

End of discussion.

Coach's Asst. gets up again.
Me: TWEET! "Technical Foul on Team A. Coach, you and your asst. will need to remain seated for the remainder of the game. Thank you."

Shoot two, inbound the ball. End of discussion.

IMO, you let it go too far. I am sure you were just trying to be accomodating, but that is why you only have ONE Head Coach. In fact, I don't talk with assistant coaches. They are there to coach their kids. (however, if they (asst.) ask a question during a time-out or during intermissions, and they are courteous and professional, I will answer the question. There is no reason to be rude.)