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Thu Mar 09, 2006, 03:37pm
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UNC-Duke Is Most-Watched Men's College Basketball Game In ESPN History
March 7, 2006 CHAPEL HILL --- Coverage of North Carolina'S 83-76 win at No. 1 ranked Duke on March 4 set a record for the largest audience for a men's college basketball in ESPN history (more than 26 years), according to Nieslen Media Research. It was also the fourth most-watched basketball game - men's or women's, college or pro - in ESPN history. The game, which was featured live on both ESPN (traditional coverage) and ESPN2 (from "Above the Rim" camera) as part of the new Full Circle initiative, was seen by an average of 3.78 million households on the two networks combined. Every other ESPN entity also covered the game for Full Circle; however, the Nielsen numbers only reflect ESPN and ESPN2's audience.
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"...as cool as the other side of the pillow." - Stuart Scott "You should never be proud of doing the right thing." - Dean Smith 
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