Recruiting

[bossman72]

Originally Posted by Terrapins Fan

What's the best form of recruiting new officials?

We currently run an ad in the newspaper and a spot on the radio. That's it. We get about 4 applications per year. We need 10 to 12 next season.

We are just now trying some new stuff for football in my area. We are holding a clinic this weekend designed for anyone who is interested in officiating from 10-2. Coffee/donuts provided and free tshirt to participants.

Made a PDF flyer with a link to a Google Forms to register for the clinic.

I sent an email to all officials in the district, all AD's in the district, and all head football coaches in the local D3 college conference to get the word out.

More importantly, I advertised on Facebook. For $20, the ad ran for 2 weeks. This seemed to get the most response and reach the most people. According to the statistics on the Ad, the post was seen by 9,424 people (2,711 organic reach, 6,713 paid reach) with 422 people clicking the link to view the PDF. I think this is a thousand times more effective than ads in the newspaper.

We got 11 people signed up for the clinic, which isn't bad. If we hadn't done this, we probably would have zero.