Runners Swap

[rbmartin]

If you notice it after the swap occurs (as you should) and before the pitch, do you eject the runners and manager under 9.01 (d)

9.01 (d)Each umpire has authority to disqualify any player, coach, manager or substitute for objecting to decisions or for unsportsmanlike conduct...

or do you call the runners out under

7.08 Any runner is out when- (h) He passes a preceding runner before such runner is out;...

and

7.08 Any runner is out when-(i) After he has acquired legal possession of a base, he runs the bases in reverse order for the purpose of confusing the defense or making a travesty of the game...

or are there other pertainant rules I need to reference?
Also, are you ejecting the runners or simply calling them out, or both?