ball hits runner

[ggk]

check out this question from the eofficials site. i don't understand how the answer could be correct. i thought the ball would stay live in this situation.
(would it be any different in fed or obr?)
thanks for any help

ncaa rules
Question:

R3 and R1. The first baseman, who is playing in front of the runner, dives to his right on a batted ground ball but cannot make the play. The second baseman is squeezing the middle of the infield and has no play on the ball. The batted ball strikes the runner, who started from a position behind the first baseman. (REVIEW)


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Answer:

A. The ball is dead when it contacts the runner at first.
B. Score the runner from third base.
C. Return the runner to third base.
D. Award the batter first base.
E. Call the runner at first base, out.
F. Allow the play to continue after the batted ball hits the runner at first base.
G. A, C, D and E
H. All of the above


Correct answer: G. A, C, D and E

Rule Link(s):
Baseball > NCAA > Rule 8: Base Running > Section 2-g: Batter Becomes Base Runner