Batter hit with an illegal pitch

[marvin]

NFHS rules:

For those of you who say that they would not give the option would not the proper call (with no option given to the offensive coach) be a ball on the batter and any runners advanced one base?

I am in the camp that says that before the play ended the batter became a runner and would give the coach the option of the result of the play (batter awarded first and runners advanced if forced by the batter) or the award for the illegal pitch which is a ball on the batter and runners advance one base.