Why sell calls?

[tzme415]

I understand the point about not making a big deal out of routine calls, I don't want to be the focus when not necessary and I don't want insult the players. If it is an obvious out, like a pop-up or a ground ball where the throw beats the runner by a good margin or the runner gets to 1st without a throw, then don't show up the player by giving a loud emphatic 'OUT' or 'SAFE'. I don't do this, I simply give the signal with a quiet, 'OUT' or no signal for 'Safe'. If the play is closer, I of course make the signal with a louder, clearer 'OUT' or 'SAFE'. Maybe this is 'selling' the call, but I think I see so many umpires who like to run or jump about 5 steps closer to the play, give a really overly emphatetic signal, and scream the call. The loud, clear call is much better in my opinion than a call that sounds like a cat that got its tail ran over.