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[simpson]

To be more specific, the "Where's the Tee play?" is a penalty for deceiving the Defense into believing the snap is not imminent. Having a player run to his sideline with his hands out and then snapping the ball just before he reaches the sideline so you can throw to him definitely fits the same rule. Sure it'd be nice to see the rest of the play, but I think we see enough to know this is a foul.

As for the QB setting it up earlier, in that play he runs to the sideline, turns around and goes back under center and takes the snap. There, the Defense knows the snap is imminent because the QB returned. No foul. For all we know, the QB came to the sideline confused, the coach said, "just the run the play," and the QB did that.

As for violating the football fundamental, you're not really violating it. The penalty occurs prior to the snap, during the deadball. The officials just don't realize it's a penalty until the snap and that's when and why they blow it dead. If the center double pumps on the snap and goes ahead and snaps it, you still blow the play dead. Same principle.