Alternating possession arrow 4-3-2 & 4-3-3

[Upward ref]

Rule 4-3-2;
Guess I just never have studied this part well enough ;
The arrow is set to the opponents basket when the ball is placed at the disposal of the free thrower for every common foul during all bonus situations? Guess the "is established" and " initial direction of the arrow " parts have me mixed up. How can it be " initial direction " way into the game at the bonus? And,
4-3-3c. Each common foul before the bonus ?