Eddie Ford Hoopsfest - Louisville KY

[BillyMac]

Originally Posted by Mark Padgett

I used to work the Edsel Ford Hoopfest. It was a real lemon.

The Edsel was not a lemon. Perhaps the most important factor in the Edsel's failure was that when the car was introduced, the U.S. was entering a period of recession. Sales for all car manufacturers, even those not introducing new models, were down; consumers entered a period of preferring less expensive, more fuel-efficient automobiles. Edsels were fast, but required premium gas and did not have the fuel economy desired during a recession.