taunting USL Conduct

[JRod37]

Had a situation a few weeks back (HS varsity) and would like to get an opinion.

After a tackle a B player was giving A a textbook prolonged hard stare down as to intimidate the other player. I was the covering official. I went to B and told him to knock it off three times. He kept staring. A's sideline (behind me) was going crazy, and I don't blame them (although that had little influence on how I handled this play, it's just important to note at this point). The game was beginning to get "chippy". So I flagged him for baiting/taunting.

A few plays later a player A does the exact same thing. Only since I threw the first there was little room for a talk-to. I had little sympathy for not giving much of a warning partly because there was already a flag thrown and because A's sideline was going crazy to call the first one.

The A player was giving the old "what did I do?" As he was walking away from our referee he dropped the old "F-ing-heimer" at him. Our referee threw a second USL which got him ejected.

Any thoughts from the community on what happened? As you can expect we caught some heat from the AD, coach and parents. By the way, this kid was one of the leading rushers in the state.