Only thing I can think of is to get them (individually or as a group) to explain and give rule reference as to why they are blowing it.
Dig out an A.R. which clearly states they are wrong and give it to them AFTER they think and dig in the rules.
As for the IW - I personally think that if they have blown it dead after the snap, you need to enforce the penalty, but if they blow it with the snap I would wave it off.
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