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-   -   NFL Rule Change (https://forum.officiating.com/football/99803-nfl-rule-change.html)

APG Mon May 25, 2015 02:19pm
Quote:
Originally Posted by Robert Goodman (Post 962906)
How do you know that's true? And even if it were true, how do you know there wouldn't be people who would be paying, if the time taken were less?

The XFL shortened their games to fit TV.

During the NFL season, regular season games are the highest rated programming on TV. Sunday Night Football is the highest rated program in primetime. The Super Bowl has set or nearly set records consistently for the past 10 years or so. The NFL is a $9 billion plus/year industry. Games have gotten longer...and the people paying the bills DO. NOT. CARE. Longer games mean more opportunities for commercials.

There is no one the NFL really covets that is holding out due to the length of games. The league has networks and advertisers falling over to give them money to show their game/be a sponsor.

As to the XFL...my counter argument is...it was the XFL.

Robert Goodman Mon May 25, 2015 07:44pm
Quote:
Originally Posted by APG (Post 962908)
During the NFL season, regular season games are the highest rated programming on TV. Sunday Night Football is the highest rated program in primetime. The Super Bowl has set or nearly set records consistently for the past 10 years or so. The NFL is a $9 billion plus/year industry. Games have gotten longer...and the people paying the bills DO. NOT. CARE. Longer games mean more opportunities for commercials.

There is no one the NFL really covets that is holding out due to the length of games. The league has networks and advertisers falling over to give them money to show their game/be a sponsor.
But I bet they'd like it even better if they sold the same amount of commercial time for less game time.

CT1 Tue May 26, 2015 12:38pm
Quote:
Originally Posted by Robert Goodman (Post 962910)
But I bet they'd like it even better if they sold the same amount of commercial time for less game time.
Then they'd have to come up with more non-NFL programming, for which the ad revenue would be considerably less.

APG Tue May 26, 2015 01:52pm
Quote:
Originally Posted by Robert Goodman (Post 962910)
But I bet they'd like it even better if they sold the same amount of commercial time for less game time.
They would want more commercials and more game time up to the point where ratings would be affected.


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