Unfair tactics / unfair acts / unsportsmanlike conduct

[mikesears]

Let's get back to the original question. I don't consider shouting "pass, pass, pass" during a run play unfair or worth penalizing in any way. A player should not be listening to advice from an opponent's sideline about what kind of play is being run. And even if teams are sharing the same sideline, player's are taught to read keys, not listen to a sideline.