Snapping and adjusting the ball.

[Theisey]

Originally posted by keystoneref
Rule 7.1.2 clearly states "the snapper may lift the ball. . . (but may not rotate it end-for-end or change location) or fail to keep the long axis [parallel to] the line of scrimmage."
...snip...

Parallel?? surely you meant perpendicular to.

I'm sure the rule about lifting means to allow the center to pick it up a few inches off the ground at most so he can adjust it. Maybe he wants the laces on the left and the Ump set the laces on the right. I believe thats the intent of the rule which is not to let him reach down and raise it up to his midsection. As far as I'm concerned, he just started the snap with that action.