NCAA March Madness ads

[Mark Padgett]

Originally Posted by bearclause

And help me out here, since I can't seem to find an answer. What happens if an entire media timeout period goes without a suitable stoppage in play? That media timeout just goes away?

They have a camera person flash a bright light in the eyes of someone about to receive a pass so the ball goes OOB.

[bearclause]

Originally Posted by Mark Padgett

They have a camera person flash a bright light in the eyes of someone about to receive a pass so the ball goes OOB.

Just like the Buffalo Wild Wings commercials where they get a photographer to blind the players with a flash or get a football ref to make a blatantly bad instant replay call to put a game into overtime?

Originally Posted by bas2456

Pretty sure they still have to use it. Radio and TV stations sell the ad time...their buyers would be pretty ticked off if their commercials didn't get in

Here's the rule, where apparently the first timeout called in the 2nd half can be extended to a media-length timeout (I guess I hadn't been paying too much attention). I suppose if the first called timeout in the 2nd half is near the end of the half, it could turn into an extra length timeout.

Art. 10. When the electronic-media agreement calls for AT LEAST THREE
electronic-media timeouts in either half, the format shall be as follows
(PAID ADVERTISING as in Rule 4-69.2 AND TELEVISION, RADIO OR
INTERNET AUDIO OR VISUAL BROADCAST MUST BE PRESENT TO
USE THIS ELECTRONIC-MEDIA TIMEOUT FORMAT):

d. The first timeout requested by either team in the second half shall
become the length of a timeout called for by the electronic-media
agreement:
1. In any extra period the first timeout granted to either team may
become an electronic-media timeout.

Note: For NCAA Division I tournament games, the men’s or women’s
Division I basketball committee may make the first team-called timeout in
both halves an electronic-media timeout.
Note: For all NCAA tournament games, the electronic-media timeout format
may be used without the presence of paid advertising.

So they do actually have a few rules in place that allow the extension of called timeouts into a media timeout for NCAA D-I Tournament games.