acting up?

[oatmealqueen]

I've got this running debate with a few association members who insist that it's ok to make a little noise towards the officials, from the stands, at their daughter/sons games.
My argument about "being held to a higher standard", and "they should know better because they've been there", pretty much falls on deaf ears.
This is one of my major pet peeves.
Generally, in my area, everyone knows most of the officials. People know us, and we may not know them, but once we don the stripes (or other uniform), we must act accordingly at all times.
Any suggestions on how to get through to these fanboy/refs?
barb