Heard part of a discussion on local talk radio. One of the partcipants was a
PR guy who advises "public figures" on damage control. Depending upon circumstances he advises:
1. Say nothing. If you think the furor will die down.
2. Call a Presss Conference. Danger here is that the questions are unpredictable.
3. Release info in a controlled situation.
Roger has chosen #3 using 60 Minutes. Apparently questions are submitted to Roger before hand and he either agrees to answer them or he does not. The point is Roger knows the questions before hand and knows how to respond.
It will be interesting to watch the interview.
Sat Jan 05, 2008, 11:01am
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