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It already happens in high school -- it's just limited to the clothing manufacturers. At your varsity games, notice if the all the players have the same brand of shoe as makes their jersey -- it's a clue that they *are* being sponsored and expected to wear that brand. AT my son's school, the team is sponsored by Jordan, and while they pick what shoes they wear, they are expected to wear some version of Jordan (of course, they get a couple of pair for free . . .)
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