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Actually it was a WNBA official that also worked as a replacement NBA official during the NBRA strike a few years back. And a Big 12 women's official.
So I tend to listen to what he has to say. His résumé isn't half bad.
By the way, I first heard it six years ago. The fact that it's still resonating on the camp circuit means it's gaining acceptance.
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Sorry to inform you that this person didn't invent it. No doubt that he is your source for it, but it has been around WAY longer than six years.
I have heard different versions in both basketball and soccer for the past 20 years. In soccer, the use of yellow and red cards is similar to first and second techs in basketball and have been classified under the referees game and player management skills and evaluation for decades.
Sadly, some of these catch phrases become popular and are repeated, but are utterly useless for evaluation of a penalty. "Did it fit?" is the best example. That could mean just about anything to different people. One person could state that the coach was definitely outside of the box and complaining while another could say that the coach was only one step outside and wasn't overly boisterous. Way too subjective to be of any practical use.
"Was it effective?" is also pointless. By that standard if the player or coach continued to misbehave and earned another one and an ejection, then the first one must not have been effective and thus can't be classified as a quality technical foul. That's absurd.
Try simply using these evaluation criteria:
a. Was it warranted based upon the behavior or action of the individual?
b. Was it done in accordance with the rules?
That's all that you and your assignor will need.