There is no rule about how long to take to mark the ball ready for play. However, most crews average between 12-15 seconds. This involves getting the players unpiled, the ball relayed to the U, and the U getting the ball down. Also involves moving the down box and chains (if needed). When you think of it, we're not talking a whole lot of time. A good crew will maintain their rythem through out the game, with the sole exception being during the last 2 minutes.
By speeding up at the request of a coach, you are really giving that coach an unfair advantage. They are running a hurry up offense so they can catch the defense with the wrong personnel or play call. By spotting the ball faster for one team, you are making it more likely the defense i will get caught in a wrong alignment. This will cause more trouble than its worth.
If a team is in a hurry up offense, does not mean we have adjust our tempo to them.
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