Quote:
Originally posted by JRutledge
Quote:
Originally posted by Dan_ref
But once they pull the plug they will have abandoned 50% of the population they can expand into, in effect.
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Kind of hard to abandon a population that does not show up in the first place.
Peace
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Fact remains that there are only certain places the NBA can go to increase revenue, the men who don't support it today will most likely never support it. Revenue from US women & an international audience are 2 obvious areas to invest in. Whether the WNBA investment is a success or not depends on exactly what David Stern expected to get out of it, but I would expect that attracting *young girls* is a large part of the measurement. Probably much more important than attracting "the Oprah crowd". And the fact remains, once the NBA folds the WNBA they have effectively written off the female population as a source of additional revenue.