In my opinion, the dribbler clearly initiates contact in order to create space so he can get off the shot. An obvious advantage is gained. It's a game-changer and a clear player control foul. Especially given the situation, someone has to have a whistle.
The unfortunate thing is that with the Hess ejections of a few weeks ago, the NC State fans are going to start talking about conspiracy. Obviously a bunch of baloney, but we all know it's coming.