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"National Basketball Entertainment", like "World Wrestling Entertainment". IOW - it's a comment on how the game isn't "real" basketball but just entertainment. Of course, the players are exceptional in their skill set - incredible athletes, but they "get away" with lots of no-calls because the purpose of the league is to "entertain" the fans first and foremost. The officials are also great, but they are "informed" as to how to call the game.
That being said, there's probably not a contributor on this board who wouldn't step up to work that league in a New York minute.
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Yom HaShoah
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