he has a 2 fingers hooked (grasping) and he pulls Rodgers helmet down and to the right, down and to the right. If you are into conspiracy theories(or Seinfeld) you will get that.
The rule says twist turn or pull. You are saying that the QB heard wasn't turned?
The NFL rulebook states that "no player shall twist, turn, or pull the facemask of an opponent in any direction." If they do, it is a 15-yard personal foul, as the league eliminated its 5-yard incidental facemask penalty before the 2008 season, meaning that minor infractions were not to be called and leaving officials to decide if an incident in which a player grabs an opponent's facemask is worthy of a 15-yard personal foul.
The NFL official with 20 years experience says you are wrong.