Quote:
Originally Posted by Ump153
Either you can't read, or simply refuse to accept the fact there are others who know more than you do. No one is guessing but you.
Your knowledge of pricing is apparently based on what you see in commercials. Be sure to order now and get the paring knife for no extra charge.
No one said anything about "what the market would bear." A price study is far more than that and takes expenses, including production, promotion, distribution and other factors such as size of the target population and their demonstrated willingness to choose product over money into account. It is more than, "Gee, I bet if we lower the price thousands more would buy the product."
Umpires who visit sites such as this are not the norm in amateur umpiring. The majority of amateur umpires do not go to clinics, do not purchase study materials and do not post at umpire sites.
Lowering the price does not lower expenses and most, yes, most, products do not realize the significant increase in sales you estimate when prices are lowered.
When lowering a price by 50%, expense are not lowered and sales must double to avoid a drop in revenue. This manual is in its first and most expensive run. It is totally illogical and unreasonable to expect a deep discount of any publication in its first run.
I have been involved in marketing in the entertainment and industrial fields for over 20 years. I have my MBA. I am not guessing.
But I have to admit, I am entertained by your willingness to go on and on and continue to demonstrate that you are clueless at the same time. So, please, feel free to go on and on some more.
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All these lessons in business and publishing ... why thank you! Now I know a lot!
... You often result to projecting and crude name-calling. This is no exception. Clueless? Me? Really?
Have you even seen this book? Can you honestly claim that it's a costly production? The stock; the printing; the editing; the illustrating? Really?