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It makes sense in sports where there is both a ticket price and a crowd -- like football and basketball. The theory is that if you work a game in front of a bigger crowd, not only is it usually a bigger game, but requires more experience and skill (in most cases; there are always exceptions), and you should be paid more than one involving schools with nobody there. I've worked in front of big crowds and in front of nobody (in other sports), and I agree with this theory. The thing is, in baseball, even at what we think of as big time baseball schools in Texas, the crowds are often smaller than those at a freshman basketball game. Thus, the pay scale is flawed.
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