The general public could apply this logic to many venues that are overpriced, i.e. gas, sports equipment, automobiles, etc.....
When the public has had enough they will let the powers to be know; but, I do not see that happening.
Marketing studies are constantly scrutinizing what the consumer will swallow; or, won't!!!!!
In most cases they have got your number.....
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"Enjoy the moment....."
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