Good points, Steve, regarding people in different parts of the country watching baseball, because I think one of the main reasons why the major sports are more popular is because of viewing choices, especially ones like the NLF Sunday Ticket on DirecTV, Major League Baseball's Extra Innings (DirecTV and cable), etc.
People who watch games via those methods aren't counted among traditional ratings, which tends to skew things downward. However, those packages do result in more people in more areas watching the games.
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