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Originally Posted by UMP25
I agree, John, that the late starts probably have a big impact upon viewership, and I also believe they should go for daytime starts. Remember when World Series games on weekends started in the afternoon?
What JR doesn't seem to understand, though, is how the problem of time zones and prime time viewing comes into play when games are shown weekday evenings. Regardless of the start time, half the country is bound to be upset about the start time.
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You may be able to start games in the daytime on the west coast, but you can't in the east becasue you cannot get enough viewers across the country to support the necessary advertising rates.