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I really have no idea why ASA makes their book available only in published form, and also only through official channels (e.g. state UIC's).
I doubt it is a money thing, though, since if that was their motivation, I'd guess they would offer the rule book for sale through every channel available (e.g. via their own web site, Amazon.com, Honig's, Lesters, etc., etc.,).
My guess it has more to do with trying to not have their book copied and then republished under a different name by every 2 bit org that wants to "sanction" organized softball.
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