This is a tough issue. Part of the problem is that you have people (including myself) that will not enforce the rule as written, and then people that enforce the rule to the letter of the law. Consistency is lost.
In my mind, every coach gets one tirade. Someone on our crew then lets him know that we can't allow that to happen again. If he does it again, T. But that's only if we're not coming down the stretch in a close game.
In that case, it goes uncalled again, and again, and again. Just being truthful here.