This seems similar to me to the NFL's stance on Jake Plummer's patch in memory of Pat Tillman. He was required to remove it, even though everyone agreed that Tillman was a fine man, a brave soldier, and had the conviction to give up millions of dollars to fight for something he believed in.
The problem isn't the message. It's just about the uniform. If everybody is allowed to show off their favorite charity, the uniform is no longer uniform.
I agree that it's pretty dumb that it took 15 years or whatever for them to figure that out, though.
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