I read comments from the NCAA a few years ago on this subject. I think it was in Sport Magazine, but I'm not sure. The decision to show which games in which areas are a combination of three things (in this order):
1) geographical proximity of the venue
2) balancing of markets to give regional advertisers an equal representation
3) requests from local affiliates
Back when NFL telecasts were more regionalized, I think they used the same formula, at least that's what someone from one of the local stations told me.
Conspicuous by its absence is the criteria "What the fans want".
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