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David,
The exact titles of the bench personnel are up to the individual teams/schools. Every team has a head coach. (In the NCAA teams are actually allowed to have co-Head coaches.) After that the team can pretty much call anyone else whatever they wish. Team manager, team trainer, assistant coach, stat man, etc.
At the NCAA level, many schools have specific funds marked for paying specific coaching positions. Sometimes this money comes from the alumni and the person who is hired for the position must meet certain criteria. (I know of one assistant coach who could not be hired for the Yale coaching staff because he was not from a certain state and therefore the money could not be used to pay him.) One of those positions is often a graduate assistant. This is a person who is in graduate school at the institution and is an assistant coach with the basketball team. They aren't paid nearly as much as the main assistant coaches.
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