We were given similar direction last year in my state. Officials were told that enforcing the box would even be a criteria used when selecting officials for the post-season. We were told that if enforcement didn't improve, the state may even withdraw the coaches box.
This may sound a bit cynical, but...
Great. Fantastic. Why should I care? The box does nothing for me except create more work. So what if the state withdraws the coaching box? How does that hurt me? If the state wants coaches to stay in the box, they can talk to the coaches. Threaten them. They're the ones that lose out if the box is taken away. Let the coaches vote whether to keep the box by cleaning up their own act.
Why is the official being stuck in the middle of this?