I'd make a few introductions, and then get them out of their seats onto the court. That's where they will learn, either by going through the various signals, or learning about court positioning.
If you can tell them to bring whistles, even better. You can fold rules talks into the court by having some walk throughs with several people acting as "players." Set them up for free throws, jump balls, etc. and have folks rotate around as officials -- 2 and 3 man.
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