I absolutely agree that unless he or she does it while standing in the middle of the paint, let it go. ESPECIALLY in a tight, OT game. It would be a disservice to possibly impact the outcome of the game because a player was walking to the bench and untucks the jersey, even though by the book that is how it should be called.
On that same token, Earlier this year I was given the opportunity late in the game of a semi-blowout (15 points or so) to establish that that the rule is going to be enforced. Player got his fifth and as he walked 5 feet in front of me, untucked the jersey. In my little time as an official, I have quickly figured out that you have to establish that the rule will be called if a player chooses to violate it. You hate to make an example of a kid, but that is the best medicine for establishing a new rule.
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