Throwing the deserved flag is not penalizing the kids at all. The coach, by acting like a horse's ***, is the one penalizing the kids. You are simply enforcing the consequences of his being an idiot. And if you fail to do so, the coach will never learn and he will continue to penalize the kids all season which will hurt them much worse than 15 yds in some game they will most likely forget about in a week.
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